Steve tells stories about recording with Billy Idol and playing guitar on the GRAMMY®-winning song “Top Gun Anthem,” while Billy talks about playing in The Cult and how the supergroup Camp Freddy came together. Both guitarists also discuss their twin-guitar approach with Billy Idol.
-
From BOSS Tone Radio, bossus.com
Edition 23, Segment 1 - Steve Stevens & Billy Morrison
- Tags:
- Music
June 10 2010, 2:00pm
-
From Dixon Drums |:| Blog, dixondrums.net
Did you miss part 1? Check it out here. METADATA: title, tags and description Google is a search engine that uses text-matching techniques to find web pages that are important and relevant to a user’s search. Replace “web pages” with “videos” and you have YouTube. The spiders that crawl your channel to index your video have no idea what your video is about except what you tell it. This is about optimizing your video to get the highest ranking. The YouTube keyword tool can get you started. One big difference between how people search on Google compared to YouTube is that on Google they search more for information, and YouTube for entertainment. Think about using adjectives with your key search terms that reflect that approach.
After you type your search word, YouTube, just like Google, has a drop down menu that makes a suggestion for the most common related words. This is great information to get you started as it supplies you with actual top search results. Each video should add to your overall SEO based on keywords. Just like a blog post or website page, your video should be optimized for keywords. The goal is to get your video ranked on the first page and preferably above the fold. Being on page two means very few people see your video. Title The title is the most important as it supplies the most SEO juice. It also informs your viewer about what they are going to see and sets up expectations. The tendency is to put the title of your song in the… title. It works for the major artists because the labels have spent millions of dollars creating awareness for those song title. People search for those song titles. If your music hasn’t created that awareness then you will not get people searching for your title. So be descriptive instead. You have around 120 characters for your title before it gets truncated but it is weighted so keywords want to be at the front of the title. This is not about creating the next viral video hit but building an audience around you, your current songs and your future songs. It is not just a numbers game of how many viewers you can get but the quality of the viewer. You want to build an audience that will pay for your music and/or live performances. Tags Use keywords from your title and description. Write the tags thinking about a sentence but only with keywords. Don’t keyword stuff as YouTube might consider this spammy and don’t duplicate words as they will be edited out anyhow and you risk confusing the spiders. Description The first two lines are the most important. Not because they are weighted for optimization, but this is what the visitor sees and you need to entice them when they glance at your description. Common wisdom says to put your website URL first. I disagree. With the new layout on YouTube this description is taking up valuable real estate directly below the video and more people will read it. You haven’t earned my trust yet for me to leave YouTube and go visit your website. So I recommend you make those first two lines compelling enough to grab someone’s attention and help them decide to watch your video. Put your website and all other links (Facebook, Twitter, etc) in the body of your copy. Brevity is not your friend here. A full description, you have about 1,000 characters, loaded with keywords will help you not only be findable but just as important help you end up in “relevant videos” which you see on the side of the page. How to get into relevant videos YouTube doesn’t disclose exactly how the algorithms work that determine which videos show up as relevant to other videos. At times you see a video that appears to be completely random but what they are doing is trying to expand the video experience by adding videos you might not otherwise ever discover. Most importantly, the more video content you have, the more views you will get from your own related videos. Once you the viewer clicks on your title video, your other videos will appear in related videos. This exposes the viewer to more of your content leading to additional views from the same visitor. Try experimenting with keywords to try and get into other popular and relevant related videos. Watch your own videos and see which related videos appear. Research their tags and descriptions to see if they have keywords you can add to have you show up in their relevant videos. What you can’t control is a users history and that will be a factor in what relevant videos show up in the side bar. Test, Measure, Revise None of this fixed. Through YouTube Insights you can analyze tons of data about your videos, including what search terms are working. Track your videos and experiment with keywords in all your metadata to find the ones that bring the best results. Research other videos to get new ideas on what is working and what isn’t. When you make a change in your metadata, allow time for YouTube to index your video’s as results are not immediate. Insight offers too much to go into here but check this out for more info. Stay subscribed to read part 3.
May 19 2010, 2:37pm
-
From BOSS Tone Radio, bossus.com
Edition 22, Segment 1 - Jon Gutwillig
Jon Gutwillig explains what the term “jam band” means, and describes the Disco Biscuits’ philosophical approach to their stage show.
- Tags:
- Music
April 20 2010, 2:00pm
-
From BOSS Tone Radio, bossus.com
Edition 21, Segment 1 - Oz Noy
Oz Noy talks about his life growing up in Israel and working his way up to becoming one of that country’s top guitarists, and then his move into the wild and crazy world of the New York city jazz scene. Included are excerpts from Oz’s solo albums.
- Tags:
- Music
March 4 2010, 2:00pm
-
From BOSS Tone Radio, bossus.com
BOSS Tone Radio - Edition 20, Segment 1
Rusty Anderson talks about his playing history and the many gigs leading up to his current position in Paul McCartney’s band. We also check out some excerpts from Born on Earth, Rusty’s new solo album.
- Tags:
- Music
January 7 2010, 2:00pm
-
From BOSS Tone Radio, bossus.com
BOSS Tone Radio - Edition 19, Segment 1
Tim Bogert shares stories about his amazing early years with the bands Vanilla Fudge, Beck, Bogert & Appice, and Cactus.
- Tags:
- Music
October 1 2009, 3:00pm
-
From BOSS Tone Radio, bossus.com
BOSS Tone Radio - Edition 18, Segment 1
In this first segment, Marty Friedman discusses the Shrapnel Records days, playing with Jason Becker, and getting the gig with Megadeth.
- Tags:
- Music
August 17 2009, 3:00pm
-
From BOSS Tone Radio, bossus.com
BOSS Tone Radio - Edition 17, Segment 2
Jeff “Skunk” Baxter talks about playing with the Doobie Brothers, the art of leaving space when recording in the studio, and much more.
- Tags:
- Music
June 3 2009, 3:00pm
-
From Dixon Drums |:| Blog, dixondrums.net
Josh Freese offers crazy premium versions of his new album, “Since 1972″
The Orange County Register is reporting that drummer Josh Freese is offering all types of strange versions of his next album, Since 1972. Most of them involve hanging out with Josh and his friends (fellow band members) and getting into mischief. The most basic CD is available for $7 and the CD/DVD combo for $15. For $50 you also get a thank you phone call from Josh. For slightly more ($20,000 to $75000) you can go to Disneyland, take a tour of Long Beach or Hollywood in Tool’s Lamborghini while shrooming, go to Tijuana, or get drum lessons, all with Josh. Josh could also join your band for a month, party with his groupies, have him be your personal assistant, or have him make songs about you. Josh is a permanent member of The Vandals, Devo, and A Perfect Circle. He most recently toured with Nine Inch Nails. Trent Reznor recently offered similarly limited edition autographed vinyl boxed sets. I am not sure if Freese is poking fun at Reznor or if these are legitimate offers that fans might actually take up. At any rate, it is amazing what artists can come up with when they are able to do whatever they want. Here is one of Josh’s zany videos announcing the new album.
February 20 2009, 6:07pm
-
From BOSS Tone Radio, bossus.com
BOSS Tone Radio - Edition 16, Segment 2
With more audio excerpts from the Blasters, Keith Wyatt talks about his BOSS pedals and classic effects such as tremolo and slap delay. Keith also discusses teaching at MI and practicing along with metronomes and drum machines.
- Tags:
- Music
February 19 2009, 2:00pm
-
From Electro-Harmonix, blog.myspace.com
Ed Friedland: Bass Microsynth & Bass Blogger Reviews
Ed Friedland (Guitar World Magazine) reviews the Bass Micro Synthesizer and Bass Blogger:http://www.ehx.com/blog/ed-friedland-bass-micro-synthesizer-and-bass-blogger-reviews
- Tags:
- Music
January 30 2009, 6:17am
-
From Uploads from TC Electronic, flickr.com
TC Electronic
Our booth at NAMM 2009
- Tags:
- Music
- NAMM
- TC
- Electronic
- guitar
- bass
- 2009
- booth
- gear
- tcelectronic
January 13 2009, 7:07am
-
From Uploads from TC Electronic, flickr.com
TC Electronic and Latin Jazz Mafia at European Bass Day 1
TC Electronic
Latin Jazz Mafia playing live at the TC Electronic booth at European Bass Day 2008
December 22 2008, 3:44am
-
From Backstage Banter, reunionblues.com
It’s safe to say that the Economy is on everyone’s mind these days. Money is getting tight, credit is getting tighter, and everyone from CEOs to the lowliest mailroom employee are looking for ways to cut back and save money. Music is something that transcends the economic situation because for most of us, it’s not just another item to be “consumed”. We eat, drink, sleep, breathe, and swim in it. Music makes our lives richer, it fulfills our need to create, and for most of us it’s a big part of who we are as human beings. It is Passion. So I guess I’m curious. How is the new economy affecting your musical life? Are you finding it necessary to scale down, or are there certain things you can’t live without despite the economic situation?
December 15 2008, 6:17pm
-
From BOSS Tone Radio, bossus.com
BOSS Tone Radio - Edition 15, Segment 1
From his cell phone, Dave Navarro discusses his many projects including his band Camp Freddie, and past bands such as Jane's Addiction and the Red Hot Chili Peppers. Lots of Dave’s musical examples too.
- Tags:
- Music
November 13 2008, 11:53am
