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Justin Norvell at the 2010 Fender Showcast A Q&A with Fender’s director of electric guitar marketing Justin Norvell was recently featured in the “New Ish: People, Places, Things” blog as part of a series leading up to the Classics Album Cover Art Exhibition, held in late February in Washington, D.C. One of the gems of the interview is when Norvell touches on the personal relationship that musicians have with their guitars. “It’s tactile, it’s portable, it fits with your body, it moves both with and against you in symbiosis or struggle. A drum set or grand piano doesn’t have the same freedom of expression; it’s less connected to the person,” said Norvell. “Since the guitar becomes like an extension of the player, it becomes super sentimental and emotional. Also, guitars hold the stories of the songs written on them, the songs still yet to be unlocked from inside them, and the dents and scratches tell the story of a musician’s experience and journey. I’ve talked to countless artists that can tell you where every scratch came from on their instrument, like it’s their personal 3-D musical biography.” Read more here. And, please share how you feel about your guitar in the comment section below.

March 4 2010, 10:48am

From YouTube :: Videos by tcelectronic, youtube.com

NAMM 2010: Jesse Stern about his RH450 bass amp

Jesse Stern (Sly & The family Stone) is having a talk with Laura Clapp from TC Electronic about his RH450 bass amp. From: tcelectronic Views: 626

5 ratings Time: 02:07 More in Music

March 4 2010, 10:34am

From YouTube :: Videos by tcelectronic, youtube.com

Guthrie Govan "Fives" - Live at the TC Electronic Booth NAMM 2010

We are proud to present Guthrie Govan playing at the TC Electronic booth at NAMM 2010. Guthrie uses G-System when playing with famous british rapper Dizzee Rascal, but for this amazing performance he's plugged straight into his Cornford amp only going through the brand new polytune on the way. From: tcelectronic Views: 2719

40 ratings Time: 05:01 More in Music

March 4 2010, 10:32am

From Twitter / SABIAN_Vault, twitter.com

Pete Zimmer returns from UK Tour http://bit.ly/csIfH3

March 4 2010, 9:46am

From Twitter / SABIAN_Vault, twitter.com

Pete Zimmer returns from UK Tour http://bit.ly/csIfH3

March 4 2010, 9:46am

From Twitter / tcelectronic, twitter.com

TC: Video with Guthrie Govan playing the song “Sevens” at the TC Electronic booth at NAMM 2010 http://www.facebook.com/tcelectronic

March 4 2010, 9:41am

From Twitter / SABIAN_Vault, twitter.com

Musical Instrument News, From the Sources

Comeback of the Year? Will it be AC/DC, Alice in Chains, Anvil, Fear Factory, Heaven & Hell or KISS? http://tinyurl.com/ydmsoq3

Best Live Band: Will it be The Devil Wears Prada, Lamb of God, Metallica, Motorhead, Rob Zombie or Slayer? http://tinyurl.com/ydmsoq3

Best Guitarist: Will it be Kirk Hammett, Tony Iommi, Tom Morello, Dave Mustaine, Slash or Zakk Wylde? http://tinyurl.com/ydmsoq3

So... who you voting for????? http://tinyurl.com/ydmsoq3

I'm declaring tonight PLAY GUITAR NIGHT. I will inhabit my music room all night with my Epi DOT Studio... you may throw food under the door.

Visiting a school using Pianicas instead of recorders for young students, anybody know of other schools using these? http://tr.im/pianica

Is Your Guitar an Extension of You?

NAMM 2010: Jesse Stern about his RH450 bass amp

Guthrie Govan "Fives" - Live at the TC Electronic Booth NAMM 2010

Pete Zimmer returns from UK Tour http://bit.ly/csIfH3

Pete Zimmer returns from UK Tour http://bit.ly/csIfH3

TC: Video with Guthrie Govan playing the song “Sevens” at the TC Electronic booth at NAMM 2010 http://www.facebook.com/tcelectronic

Dom Famularo & Mario Goossens Clinic @ Muziek Centrum - Belgium on March 16th! http://bit.ly/duwfPW

Dom Famularo & Mario Goossens Clinic @ Muziek Centrum - Belgium on March 16th! http://bit.ly/duwfPW

Check out upcoming Sherrie Maricle tour dates with The DIVA Jazz Orchestra http://www.divajazz.com/ http://bit.ly/cFQoc3

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Check out upcoming Sherrie Maricle tour dates with The DIVA Jazz Orchestra http://www.divajazz.com/ http://bit.ly/cFQoc3

Customized and Curated by Nick Dynice at

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About this site

Do you think your companies news should be featured here? Do you need help with a blogingg, social media, or customer contact strategy? Let us know.

Subscribe Via RSS

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Customized and Curated
by Nick Dynice at